This show will be hosted by Danell Tipton, National Finals Rodeo (NFR) Champion and Charles Sampson former World Title Holder and 1 st Black Champion of the NFR. Both Danell and Charles will each have a team of 6 Cowboys who will compete against each other for a chance to win $75,000 - $100,000 in prize money, sponsorships and a shot to represent the show at the NFR and a chance to claim the title “Urban Cowboy”. Imagine instead of taking each other's lives they put their own lives on the line for 8 seconds of glory, extreme adrenaline rush, bragging rights and prize money. While most times small, its sometimes large but always with great risk.

Danell Tipton—Young, Black, Urban Cowboy, three time NFR competitor, bull riding champion, entrepreneur and innovator has conceived of a show that will not only expose the lifestyle of the men who compete in the age old, ultimate battle, between man and beast, but also reveals a side of this predominately white male sport and introduces you to a group of inner city riders with a love for hip hop, urban fashion, fine women and riding the hell out of a bull.

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Concept

Grand Prize $100,000 and title of “Urban Cowboy”

Here's how it works—The audience will follow these young group of men throughout six weeks of their lives through rigorous training and preparation as the compete, live and prepare for the lucky rider to be crowned the victor.

•  16 Riders compete for 12 positions
•  12 competitors
•  2 teams of 6
•  6 weeks of hard core bull riding
•  5 finale competitions and the end of each show
•  1 man elimination each round
•  1 championship competition, end of season
•  Scoring based on point system
•  Higher points grant you immunity and passes
•  The riders with the highest score and the most points will be crowned champion     at the end of the season

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